Inside Radio recaps "Roadmap '16" perceptual headlines: "The percentage of listeners having at least some issues with the overall music mix on country radio has increased during the past two years. That suggests programmers need to pay close attention to managing that mix."
Republic Nashville returned as the music sponsor for the event,
including a photo op and special, intimate performance from their
hot new act Brett Young.
(photo courtesy of Country Aircheck) Republic Nashville’s Brett Young (third from right) with (l-r) the label’s Matthew Hargis, Albright & O’Malley & Brenner’s Mike O’Malley, RCS & Media Monitors’ Philippe Generali, Coleman Insights’ Warren Kurtzman, DRM Intereactive’s Andrew Curran and AOB’s Becky Brenner.
In The News: "With the success that advertisers have with radio, 'someone' is listening and digesting the information and taking action on it. I think every station and every format, depending on the competition and what’s happening in the marketplace, has a different level of (ad) tolerance. It’s about finding a happy medium. It is all about tolerance and ratings.”
-- Becky Brenner
Country Aircheck (pdf) quotes Becky Brenner in its report on Voltair: “What PPM taught us clearly isn’t completely flawed – some of it reflects [programming precepts] we know to be true. Teasing, programming in shorter increments – these things make sense. But did we make assumptions about songs, bits or formats based on weak information?”
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