Mike: Polishing the Brand with Shared Values
Jaye: You Go First
Becky: Drillin' It Down
The Latest Music News: Today's Country Online and if you love Nashville gossip you must bookmark Taste Of Country too!
(click for client only ppt) AOB-Roadmap Study 2014
Country Aircheck turned to A&O's Becky Brenner for her expertise on programming for both PPM and diary-rated markets.
Becky's checklist (click for the pdf) - no matter what kind of ratings impact your station. Contact Becky Brenner at (206) 595-7086.
Jaye Albright makes a case for still using snail mail for your rating period marketing.
Sales Idea from the New York Yankees
SERVING TWO SETS OF CUSTOMERS
A guide to mediating disputes that may arise in the quest for both ratings and revenue.
How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach. What's yours?
A&O&B partners with Jacobs Media to bring social expert Lori Lewis to our clients!
Billboard's Tom Roland gets very personal with Jaye in these "Questions" (pdf)
AOB to Inside Radio: country's 18-34 focus is costing the format 35-44 shares and needs careful targeting now while we're still #1 in that demo (client only pdf)
Mike O'Malley tells Billboard Top 40 Monday about country 18-34 female media behaviors. (pdf)
Once You Learn The ABC's Of "Y," Here Comes "Z"
Thanks to Country Aircheck for being on hand for A&O&B's annual client event at CRS/Nashville and for taking such copious notes. Click for an overview of them.
Radio Ink: Jaye Albright on what to do when a cool stunt turns into a PR nightmare for your station
Billboard: Six questions with Becky Brenner (pdf)
Radio Ink: PD advice from Michael O'Malley and four other great consultants (click for pdf)
Becky Brenner's recommendation-filled report Country's Digital Report Card (client only logins required)
Jaye Albright: "we now have an entirely new generation of superstars compared to just three or four years ago." Click to read A&O's portion (pdf) of Radio Ink's Special Report on 'Music Radio In A PPM World."
to download the pdf) A new way to use direct marketing and your loyal listener database.
ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.
MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.
MANAGING YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things done...on time!