LATEST UPDATES:

Mike O'Malley tells Billboard Top 40 Monday about country 18-34 female media behaviors. (pdf)

Once You Learn The ABC's Of "Y," Here Comes "Z"

Thanks to Country Aircheck for being on hand for A&O&B's annual client event at CRS/Nashville and for taking such copious notes.  Click for an overview of them. 

Radio Ink:  Jaye Albright on what to do when a cool stunt turns into a PR nightmare for your station

Billboard:  Six questions with Becky Brenner (pdf)

Radio Ink: PD advice from Michael O'Malley and four other great consultants (click for pdf)

Becky Brenner's recommendation-filled report Country's Digital Report Card (client only logins required)

Jaye Albright: "we now have an entirely new generation of superstars compared to just three or four years ago." Click to read A&O's portion (pdf) of Radio Ink's Special Report on 'Music Radio In A PPM World."

TARGETING TIP:
(click to download the pdf) A new way to use direct marketing and your loyal listener database.

ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.

MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.

MANAGING YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things done...on time!